Build Real Sales Skills That Actually Work in South African Markets
Most training tells you what to do. We show you how—through practical scenarios, real client conversations, and hands-on experience with the tools businesses actually use.
Designed for Working Professionals
Study at your own pace with flexible modules that fit around your current commitments. No need to quit your job to level up your skills.
Practical Over Theoretical
Less time on textbook theory, more on actual client scenarios you'll face. We built this program around what businesses told us they needed.
Local Market Focus
Training that understands Johannesburg business culture, regional challenges, and what works in South African sales environments.
Six Months of Focused Learning That Builds on Itself
We're not fans of rigid schedules that ignore how adults actually learn. Our program gives you structure without forcing you into someone else's timeline.
Each phase builds naturally on what came before. You'll work through real scenarios at your own speed, getting feedback from instructors who've actually done this work themselves.
Foundation Phase
We start with the basics, but not in a patronizing way. Understanding why sales conversations work the way they do, what makes prospects actually listen, and how to position value without sounding like every other salesperson.
This phase focuses on building genuine communication skills—the kind that work whether you're selling software or consulting services. You'll practice with real scripts adapted for South African business contexts.
Client Research and Qualification
Learning to actually listen and identify whether a prospect is worth pursuing. Sounds obvious, but most sales training skips this entirely. We teach you how to ask questions that reveal what clients actually need versus what they say they want.
You'll work through case studies from real Johannesburg businesses and practice qualification frameworks that help you spend time on deals that might actually close.
Proposal Development
Creating proposals that clients actually read. This means understanding how to structure information, present pricing without underselling yourself, and address concerns before they become objections.
We provide templates that work, but more importantly, we explain why they work so you can adapt them for your specific industry.
Negotiation and Closing
The part where most deals fall apart. You'll learn how to handle price discussions, navigate decision-maker dynamics, and close deals without resorting to pushy tactics that damage long-term relationships.
This phase includes role-play scenarios with instructors who've closed deals in South African markets and know the specific challenges you'll face.
Account Management
What happens after the sale matters more than most training programs acknowledge. We cover relationship maintenance, upselling without being annoying, and how to turn satisfied clients into referral sources.
You'll develop systems for staying in touch with clients in ways that actually add value rather than just checking boxes on a CRM task list.
Capstone Project
Put everything together by working through a complete sales cycle from research to close. You'll get detailed feedback from instructors and peer review from other participants.
This isn't busy work—it's designed to give you a portfolio piece you can show potential employers or use to improve processes at your current company.
What You'll Actually Learn
Most courses promise the world and deliver PowerPoint slides. Here's what we cover, explained honestly without marketing fluff.
Communication Frameworks
Learn how to structure sales conversations that don't sound scripted. We teach you frameworks you can adapt for phone calls, emails, and in-person meetings—along with when to use which approach.
- Opening conversations without sounding desperate
- Asking questions that reveal actual needs
- Handling objections without getting defensive
- Following up without being annoying
CRM and Pipeline Management
Most salespeople treat CRM software like a chore. We show you how to use it as an actual tool that helps you close more deals—not just something your manager makes you update.
- Setting up pipelines that match your sales cycle
- Tracking activities that actually matter
- Using data to improve your approach
- Automating follow-ups intelligently
Prospect Research Methods
Stop wasting time on prospects who'll never buy. Learn how to research companies effectively, identify decision-makers, and understand organizational politics before you even make contact.
- Using LinkedIn and company data properly
- Understanding organizational structures
- Identifying buying signals and timing
- Qualifying leads before investing time
Proposal and Contract Basics
Writing proposals that actually get read and contracts that protect you without scaring clients away. This includes pricing psychology and how to present value without competing solely on price.
- Structuring proposals for different buyer types
- Presenting pricing without apologizing
- Including terms that protect your interests
- Using testimonials and case studies effectively
Henrik Lindström
Lead InstructorSpent twelve years building and running sales teams for tech companies. Prefers practical teaching over theoretical lectures.
Aisha Patel
Business DevelopmentWorked with over fifty South African SMEs on sales process optimization. Knows local market challenges firsthand.
Callum O'Brien
Negotiation ExpertClosed enterprise deals across Africa for eight years. Teaches negotiation strategies that actually work in real conversations.
